6 Beer Industry Trends to Watch in 2025
The beer industry is evolving faster than ever — shaped by changing consumer tastes, wellness movements, sustainability goals, and tech innovations. As we step into 2025, breweries, retailers, and drinkers alike are navigating a new era of beer culture that blends tradition with transformation.
Whether you’re a brewer, a brand builder, or just a curious beer lover, here are six major beer industry trends to keep on your radar this year.
1. Functional Beers Are Going Mainstream
Welcome to the era of better-for-you beer. In 2025, consumers are expecting more from their beverages — and the industry is responding with beers that offer added health or performance benefits.
From probiotic wheat beers that support digestion to beers infused with adaptogens, vitamins, or electrolytes, the line between craft brew and wellness drink is blurring.
✨ Key insight: People want to feel good after a drink — not just buzzed.
2. Low & No-Alcohol Options Are Exploding
As part of the global “mindful drinking” movement, non-alcoholic and low-alcohol beers are seeing rapid growth. In 2025, expect even more:
- Craft-quality NA beers with better mouthfeel and complexity
- Functional NA beers with added benefits (e.g. sleep support, focus, recovery)
- Bars and restaurants with elevated alcohol-free beer lists
🍻 The stats say it all: The global NA beer market is projected to hit $40B+ by 2030.
3. Eco-Conscious Brewing Is Non-Negotiable
Sustainability has gone from buzzword to business imperative. In 2025, consumers are demanding transparency, eco-packaging, and low-impact brewing from their favorite beer brands.
Key moves in this space:
- CO₂ recovery in fermentation
- Local sourcing and regenerative agriculture
- Lightweight, recyclable or compostable packaging
- Water-saving and waste-reducing techniques
🌍 Drink local, drink cleaner.
4. Global Flavors Are Fueling Innovation
Craft breweries are going global with their palates. Expect a rise in beers inspired by world cuisines and fermentation traditions, such as:
- Yuzu rice ales
- Tamarind wheat beers
- Gose with Indian spices
- Kimchi-infused sours
- Mexican-inspired lagers with chili & lime
🌶️ The beer aisle is turning into a flavor passport.
5. Tech-Powered Personalization
In 2025, drinkers aren’t just choosing a beer — they’re expecting it to choose them. With the help of AI, data analytics, and smart recommendations, breweries and platforms are delivering:
- Personalized beer subscriptions
- AR-enhanced labels and storytelling
- Taproom apps that remember your taste profile
- On-demand brewing customization
📱 Tech is making beer discovery more personal, immersive, and fun.
6. Experience Is Everything
Consumers — especially Millennials and Gen Z — value memorable experiences over mass consumption. Breweries are turning their locations and events into immersive spaces, offering:
- Wellness beer tastings (yoga + beer, sound baths + sips)
- Art-meets-brew events and pop-up galleries
- Craft-beer travel and terroir storytelling
- Elevated beer-and-food pairings, even at fast-casual levels
🎉 In 2025, beer is a vibe — not just a beverage.
Final Pour
The beer industry in 2025 is defined by purpose, personalization, and progress. Whether it’s a gut-boosting brew, a zero-waste pilsner, or a globally-inspired sour, today’s beer brands are blending innovation with intention — and consumers are raising their glasses to that.
Cheers to the new age of beer.
And if you’re brewing something bold and functional, like OMG’s probiotic wheat beer — you’re already ahead of the curve.