oh my guts

Privacy Policy

This Privacy Notice for Zesty Gut Pte. Ltd. (doing business as Oh My Guts!) (‘we’, ‘us’, or ‘our’) explains how and why we might collect, store, use, and/or share (‘process’) your information when you use our services (‘Services’), such as when you:

  • Visit our website at https://www.ohmyguts.io, or any other website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events

If you have any questions or concerns, this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, feel free to contact us at [email protected].

 

SUMMARY OF KEY POINTS

This summary provides key points from our privacy policy.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use. For more detailed information, you can review the privacy notice in full.

Do we process any sensitive personal information?
We do not process sensitive personal information.

Do we receive any information from third parties?
We do not receive any information from third parties.

How do we process your information? How do we process your information?
We process your information for various purposes, including:

    • Providing, improving, and administering our Services
    • Communicating with you
    • Security and fraud prevention
    • Compliance with applicable laws
    • Verifying your age to comply with legal requirements.

Additionally, we may process your information for other purposes with your consent. We ensure that we process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information?
We may share your personal information in the following situations and with the following categories of third parties:

  1. Service Providers: We may share your information with service providers who help us operate our business, such as website hosting, payment processors, and marketing agencies.
  2. Legal and Compliance: We may share your information if required to do so by law or in response to valid legal processes (such as a subpoena), or to protect our rights, property, or safety, or the rights, property, and safety of others.
  3. Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your information to the acquiring company.
  4. Consent-Based Sharing: We may share your information with third parties when you provide your explicit consent to do so.

How do we keep your information safe? 

We have implemented organizational and technical measures to safeguard your personal information. These include encryption, secure storage systems, and access controls to minimize the risk of unauthorized access, disclosure, or loss of your data.

However, it’s important to note that while we strive to protect your information, no method of electronic communication or information storage is 100% secure. Therefore, we cannot guarantee that hackers, cybercriminals, or other unauthorized parties will not be able to breach our security and access, steal, or alter your data. We encourage you to take precautions when sharing personal information online.

We are continuously working to improve our security practices to protect your personal information.

What are your rights? 

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, as well as request data portability or withdraw consent for data processing. You can also file complaints with data protection authorities. For more details or to exercise these rights, please refer to our privacy notice or contact us directly.

How do you exercise your rights? 

To exercise your rights, you can submit a data subject access request or contact us directly. We will review and respond to your request in accordance with applicable data protection laws.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any personal data.

1. WHAT INFORMATION DO WE COLLECT?

  • Personal information you disclose to us

We collect personal information that you voluntarily provide to us. This includes information you share when registering on the Services, expressing interest in our products or services, participating in activities on the Services, or contacting us directly.

  • Personal information provided by You

The personal information we collect depends on how you interact with us and the Services, the choices you make, and the products or features you use. This may include, but is not limited to, your name, email address, phone number, payment information, and other contact details you provide when engaging with our Services.

The personal information we may collect includes your:

    • Names
    • Phone numbers
    • Email addresses
    • Mailing addresses
    • Passwords
    • Contact preferences
    • Contact or authentication data
    • Billing addresses
    • Debit/credit card numbers

This information is collected when you interact with our Services, such as registering, making purchases, or contacting us.

  • Sensitive Information

We do not process sensitive information.

  • Payment Data

If you make purchases through our Services, we may collect the necessary data to process your payment, such as your payment instrument number and security code. However, all payment data is securely stored by Woocommerce. You can view Woocommerce’s privacy notice at the following link: https://woocommerce.com/document/marketplace-privacy/.

You are responsible for ensuring that all personal information you provide to us is true, complete, and accurate. Additionally, you must notify us promptly of any changes to your personal information to keep it up to date.

  • Information automatically collected

When you visit, use, or navigate our Services, we automatically collect certain information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. While this information does not identify you personally, it is necessary for maintaining the security and operation of our Services, as well as for internal analytics and reporting purposes.

We collect information through cookies and similar technologies to improve our Services. This includes:

    • Log and Usage Data: Automatically collected information about your usage of our Services, including IP address, device information, browser type, page views, searches, actions taken, and error reports.
    • Device Data: Information about the device you use to access our Services, such as IP address, device IDs, location, browser type, operating system, and hardware details.
    • Location Data: Geolocation data based on your device’s GPS or IP address, which can be precise or imprecise. You can disable location tracking by adjusting your device settings, but doing so may affect some features of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your information to provide, improve, and maintain our Services, communicate with you, ensure security, prevent fraud, and comply with legal requirements. We may also process your information for other purposes with your consent, including:

  • Create and manage accounts: We use your details to set up your account, authenticate your login, and keep it functional.
  • Provide requested services: We process your information to deliver the services you’ve requested.
  • Respond to inquiries and provide support: Your information helps us answer questions and assist with any issues you may have.
  • Send administrative updates: We send you important information regarding changes to our services, terms, and policies.
  • Manage orders, payments, returns, and exchanges: We process your information to handle purchases, payments, and returns.
  • Request feedback: We may reach out for feedback to improve our services and user experience.
  • Send marketing communications: If you opt in, we may send promotional emails, with an option to unsubscribe at any time.
  • Deliver personalized advertising: We use your data to show targeted ads based on your interests and preferences.
  • Protect our Services from fraud and security threats: We process your information to monitor for and prevent fraudulent activities.
  • Identify usage trends: We analyze how you use our services to improve functionality and performance.
  • Evaluate the effectiveness of marketing campaigns: We process your data to understand how well our campaigns are performing.
  • Safeguard vital interests: If necessary, we process your data to protect you or others from harm, like emergency situations.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

We process your personal information based on several legal bases, including your consent when you sign up or agree to communications, contractual necessity when fulfilling our services or managing your account, and compliance with legal obligations like responding to legal requests. Additionally, we may process information to support our legitimate business interests, such as improving our services, marketing, or securing our platforms. We may also process your information to protect your rights or the rights of others, especially in emergency situations or to prevent harm.

If you are located in the EU or UK, this section applies to you:

We rely on several legal bases to process your personal information under the General Data Protection Regulation (GDPR) and UK GDPR.  As such, we may rely on the following legal bases to process your personal information:

  • Consent: We process your information when you have given us permission for a specific purpose, and you can withdraw this consent at any time.
  • Performance of a Contract: We process your personal information to fulfill our contractual obligations, such as providing services or acting before a contract is formed.
  • Legitimate Interests: We process your information for legitimate business interests, such as:
    • Sending offers and discounts
    • Developing personalized advertising
    • Analyzing service usage to improve them
    • Supporting marketing activities
    • Diagnosing problems and preventing fraud
    • Improving user experience
  • Legal Obligations: We process your information when necessary to comply with legal obligations, including cooperating with law enforcement or defending legal rights.
  • Vital Interests: We process your information to protect your vital interests or those of others, such as in emergency situations involving safety.

 

If you are located in Canada, this section applies to you:

  • Express Consent: We may process your information with your explicit permission for a specific purpose. You can withdraw your consent at any time.
  • Implied Consent: In some cases, your permission can be inferred, and we may process your information accordingly.
  • Exceptions for Processing Without Consent: In certain situations, we may process your information without your consent, such as:
    • If it is in the individual’s best interest and consent cannot be obtained quickly
    • For investigations and fraud prevention
    • In business transactions under specific conditions
    • If related to insurance claims and witness statements
    • For identifying injured, ill, or deceased persons and contacting next of kin
    • If there are reasonable grounds to suspect financial abuse
    • If consent would compromise information accuracy during legal investigations or breaches
    • If required to comply with subpoenas, court orders, or legal processes
    • If the information was produced during employment, business, or professional activities
    • For journalistic, artistic, or literary purposes
    • If the information is publicly available as specified by regulations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information in specific circumstances outlined in this section, and/or with the following types of third parties:

  • Vendors, Consultants, and Other Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and need access to this information to carry out their tasks. The types of third parties with whom we may share personal information include:
    • Ad Networks
    • Communication & Collaboration Tools
    • Data Analytics Services
    • Finance & Accounting Tools
    • Data Storage Service Providers
    • Order Fulfillment Service Providers
    • Sales & Marketing Tools
    • Payment Processors
    • Retargeting Platforms
    • Website Hosting Service Providers
    • Social Networks
    • Government Entities

 

We may also need to share your personal information in the following situations:

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business by another company.
  • Affiliates: We may share your information with our affiliates, and in such cases, we will require those affiliates to uphold this privacy notice. Affiliates include our parent company, subsidiaries, joint venture partners, or any other companies that are under our control or common control.
  • Business Partners: We may share your information with our business partners to provide you with certain products, services, or promotions.

5. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that provide greater access to and control over your personal information. You can review, update, or delete your account at any time.

In certain regions (like the EEA, UK, Switzerland, and Canada), you have specific rights under applicable data protection laws. These may include the right to:
(i) request access to and obtain a copy of your personal information,
(ii) request corrections or deletion of your information,
(iii) restrict the processing of your personal information,
(iv) exercise data portability rights (if applicable),
(v) not be subject to automated decision-making.

In some cases, you may also have the right to object to the processing of your personal information. You can exercise these rights by contacting us at [email protected].

We will consider and act upon any request in accordance with applicable data protection laws:

  • If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to file a complaint with your Member State’s data protection authority or the UK data protection authority.
  • If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

 

  • Withdrawing Your Consent

If we are relying on your consent to process your personal information (which may be express and/or implied consent depending on applicable law), you have the right to withdraw your consent at any time. You can do this by contacting us at [email protected].

Please note that withdrawing your consent will not affect the lawfulness of processing before its withdrawal, nor will it impact the processing of your personal information conducted under other lawful processing grounds, where applicable.

  • Opting Out of Marketing and Promotional Communications

You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in the emails we send, replying with “UNSUBSCRIBE” to our marketing emails, or by contacting us using the details in the section “How Can You Contact Us About This Notice?” below. Once you opt out, you will be removed from the marketing lists. However, we may still communicate with you for service-related messages that are necessary for account management, to respond to service requests, or for other non-marketing purposes.

  • Account Information

If you wish to review, update, or change your account information, or to terminate your account, you can log in to your account settings and make changes. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our records to prevent fraud, troubleshoot issues, assist with investigations, enforce our legal terms, or comply with applicable legal requirements.

  • Cookies and Similar Technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that rejecting or removing cookies may affect certain features or services of our Services.

If you have any questions or comments about your privacy rights, please email us at [email protected].

6. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a resident of California, you are granted specific rights regarding access to your personal information.

What categories of personal information do we collect?
We have collected the following categories of personal information in the past twelve (12) months:

A. Identifiers

YES – For example, contact details such as real name, alias, postal address, telephone/mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name.

B. Personal information as defined in the California Customer Records statute

YES – For example, name, contact information, education, employment, employment history, and financial information.

C. Protected classification characteristics under state or federal law

YES – For example, gender and date of birth.

D. Commercial information

YES – For example, transaction information, purchase history, financial details, and payment information.

E. Biometric information

NO – For example, fingerprints or voiceprints.

F. Internet or other similar network activity

YES – For example, Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements.

G.  Geolocation data

YES – For example, device location.

H.  Audio, electronic, visual, thermal, olfactory, or similar information  

YES – For example, images, audio, video, or call recordings created in connection with our business activities.

I. Professional or employment-related information  

YES – For example, Business contact details to provide our Services at a business level, job title, work history, and professional qualifications if you apply for a job with us.

J. Education Information 

NO – For example, student records and directory information.

K. Inferences drawn from collected personal information  

YES – For example, inferences drawn from the collected personal information to create a profile or summary about preferences and characteristics.

L. Sensitive Personal Information

NO – For example, sensitive personal information.

How Do We Use and Share Your Personal Information?
Learn more about how we use your personal information in the section “How Do We Process Your Information?”

We collect and share your personal information through the following:

  • Targeting cookies/Marketing cookies
  • Social media cookies
  • Beacons/Tags/Pixels

 

Will Your Information Be Shared with Anyone Else?
We may disclose your personal information to our service providers under a written contract. To learn more about how we disclose personal information, refer to the section “When and With Whom Do We Share Your Personal Information?”

We may also use your personal information for our business purposes, such as internal research for technological development and demonstration, which is not considered “selling” your personal information.

Do We Sell Your Personal Information?
We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.

Disclosure of Personal Information for Business or Commercial Purposes:
We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

  • Category A. Identifiers
  • Category B. Personal Information as defined in the California Customer Records law
  • Category C. Characteristics of protected classifications under state or federal law
  • Category D. Commercial information
  • Category F. Internet or other electronic network activity information
  • Category G. Geolocation data
  • Category H. Audio, electronic, visual, and similar information

 

The categories of third parties to whom we disclosed personal information for business or commercial purposes can be found under When and With Whom Do We Share Your Personal Information?

California Residents’ Rights:

Under the California Civil Code Section 1798.83 (“Shine The Light” law), California residents can request and obtain, once a year and free of charge, information about the categories of personal information (if any) disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which personal information was shared in the previous year. To make such a request, please contact us using the information provided below.

Rights for Minors (Under 18 Years of Age, California Residents):
If you are under 18, reside in California, and have a registered account with us, you have the right to request the removal of unwanted data that you have publicly posted on the Services. To make such a request, contact us using the details below and include the email address associated with your account. While we will ensure the data is no longer publicly displayed, please be aware it may not be completely removed from all systems (e.g., backups).

CCPA Privacy Notice:

This section applies only to California residents. Under the California Consumer Privacy Act (CCPA), you have the following rights:

Your Rights with Respect to Your Personal Data:

  • Right to Request Deletion
    You can request the deletion of your personal information. If you ask us to delete your personal information, we will do so, subject to exceptions allowed by law (e.g., legal obligations or protection against illegal activities).
  • Right to Be Informed
    You have the right to know:

    • Whether we collect and use your personal information.
    • The categories of personal information we collect.
    • The purposes for which the information is used.
    • Whether we sell or share personal information with third parties.
    • The categories of personal information we sold, shared, or disclosed for business purposes.
    • The specific pieces of personal information we collected about you.
  • Right to Non-Discrimination
    We will not discriminate against you for exercising your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information
We do not process sensitive personal information.

Verification Process:
Upon receiving your request, we will verify your identity to confirm that you are the same individual about whom we have information. Verification may require you to provide certain details for us to match with previously provided information. If verification is not possible from the data we hold, we may request additional information.

Other Privacy Rights:

  • You can object to the processing of your personal information.
  • You can request correction of incorrect or outdated information or ask to restrict its processing.
  • You can designate an authorized agent to make requests on your behalf.

 

Opting Out of Selling or Sharing Personal Information:
If you wish to opt out of the future selling or sharing of your personal information, please submit a request. We will act on it as soon as possible, but no later than fifteen (15) days.

To Exercise These Rights:
Contact us by submitting a data subject access request by email at [email protected] or using the contact information below. If you have concerns about how we handle your data, please let us know.

7. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

You may have additional rights based on the country you reside in.

AUSTRALIA

We collect and process your personal information in compliance with Australia’s Privacy Act 1988 (Privacy Act).

This privacy notice satisfies the notice requirements defined in the Privacy Act, specifically outlining:

  • What personal information we collect from you,
  • The sources from which we collect your personal information,
  • The purposes for which we collect it, and
  • Other recipients of your personal information.

If you choose not to provide the personal information necessary to fulfill the applicable purpose, it may affect our ability to provide our services, including:

  • Offering you the products or services you want,
  • Responding to or assisting with your requests,
  • Managing your account with us, and
  • Verifying your identity and protecting your account.

 

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us using the details provided in the section “How Can You Review, Update, or Delete the Data We Collect from You?”

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint regarding a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner.

This ensures that the privacy rights of individuals in different regions, including Australia, are clearly respected and managed in compliance with their local laws.

8. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes, we may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to access or store information. For more details on how we use these technologies and how you can decline certain cookies, please refer to our Cookie Notice.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

We strive to protect your personal information through a combination of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our efforts to secure your information, no electronic transmission over the internet or data storage technology can be guaranteed to be 100% secure. As such, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to bypass our security measures and improperly collect, access, steal, or modify your information. While we will do our best to protect your personal information, the transmission of data to and from our Services is at your own risk. We recommend accessing the Services only within a secure environment.

10. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain your information for as long as necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required by law.

We will keep your personal information only for as long as needed to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or allowed by law (e.g., tax, accounting, or other legal obligations). No purpose in this notice will require us to retain your personal information longer than the duration of your account with us.

When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it. If this is not possible (for example, because the information is stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.

11. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18. By using our Services, you confirm that you are at least 18 years old, or that you are the parent or guardian of a minor and consent to their use of the Services. If we discover that we have collected personal information from users under 18, we will deactivate the account and take reasonable steps to delete such data from our records. If you become aware of any data we may have collected from children under 18, please contact us at [email protected].

12. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice periodically. The updated version will be indicated by a revised “Revised” date, and the updated version will become effective as soon as it is made accessible. If we make material changes to this privacy notice, we may notify you by prominently posting a notice about the changes or by directly sending you a notification. We encourage you to review this privacy notice regularly to stay informed about how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this Privacy Policy, please contact us at:

Zesty Gut Pte. Ltd.
Address: 20 Lorong 23 Geylang, Singapore 388361 

Phone: +65 96466255

Email: [email protected]

subscribe for omg news

Contact us

Connect with us

Shop OMG

© 2025. Zesty Gut Pte Ltd. All Rights Reserved. Company Reg No: 201437451Z

Stay in the loop